Proven Methods for Successful Search Engine Marketing

This FREE eBook covers everything from an introduction to search engine marketing to tips and tricks on how to improve your order page. If you apply all tips and tricks that you learn in this ebook to your website, it is almost guaranteed that you’ll get more visitors and more sales.

The free eBook covers all important aspects of search engine optimization on more than 160 easy to read pages.

Free Seo eBook

What does this wonderfull eBook covers?

The basics

• Why do high search engine rankings increase your sales?
• Why do you have to optimize your web pages?
• How do search engines rank web pages?
• A single spam element can destroy everything
• Black-hat and white-hat SEO

Find the best keywords

• Why keywords are the most important part of SEO
• Choose the right keyword type to get more conversions
• Keywords for browsing
• Keywords for comparing
• Keywords for buying
• The best keywords for search engine optimization
• Keyword research with IBP’s keyword tools
• Quick overwiew
• How to find keywords with IBP’s keyword tool
• How to get keywords from your competitors
• How to create long tail keyword combinations
• Powerful keyword tools (misspellings, combinations and much more)
• What are ad groups and what is the ad group focus score?
• How to create keywords for Google AdWords
• How are the searches calculated?
• How to edit the settings of the keyword manager
• What can happen if you don’t do this correctly?
• Keyword checklist

Optimize your web pages

• Quick overview
• How to optimize your web pages with IBP’s Top 10 Optimizer
• How IBP’s Top 10 Optimizer works
• Edit your web pages with IBP’s Website Optimization Editor
• Factors that can sabotage your optimization efforts
• Do errors in your HTML code keep search engine spiders away?
• Check the status code that your server sends to search engines
• 15 things that you can do when your website is not listed
• What can happen if you don’t do this correctly?
• Optimization Checklist

Submit your website

• Why you should submit your website
• Quick overwiew
• IBP’s auto-submitter
• IBP’s semi-automatic submitter
• Semi-automatically submit to search engines
• Semi-automatically submit to Internet directories
• Semi-automatically submit to special interest sites (vortals)
• Semi-automatically submit to your own directory lists
• Tips and tricks
• What can happen if you don’t do this correctly?
• Submission checklist

Link building

• The link building basics
• How links influence the success of your website
• How inbound links influence the success of your website
• How outbound links influence your search engine rankings
• High quality links and low quality links
• High quality inbound links
• Low quality inbound links
• The effect of co-citation on your rankings
• One-way links, reciprocal links and three-way-links
• Build links with IBP’s semi-automatic submitter
• Build links with ARELIS Link Manager
• Quick overwiew
• How to find websites that could link to your site
• Websites with link suggestion forms
• Websites that link to your competitors.
• Websites that contain special keywords.
• Find blogs that could link to you .
• Websites that already link to your site.
• How to import links from other sources
• How to select the right link partners
• How to contact potential link partners
• How to contact link partners with link suggestion forms
• How to contact link partners that don’t offer a form
• How to edit your email accounts
• How to edit the email message templates
• Why mass mailing doesn’t work
• How to improve your response rate
• What can happen if you don’t do this correctly?
• How to quickly create search engine friendly link pages
• How to create link pages in your website design
• How to upload your link pages to your server
• How to upload your updated link pages with a single keystroke
• Tip: how to create link pages that don’t look like link pages
• Tip: how to make your link pages more attractive
• What can happen if you don’t do this correctly?
• How to manage your link partners with ARELIS
• How to work with the website list
• How to categorize your link partners
• How to edit the website information of a link partner
• How to check if other websites still link to your site
• Tips and tricks
• How to include a directory of the directory submitter in your link pages
• How to export your link pages as XML files
• Should you consider Google PageRank?
• Link building checklist
• What can happen if you don’t do this correctly?

Result checking

• Quick overview
• How to check your rankings with IBP’s ranking checker
• How to create a ranking report
• What does “no listing or not tested today yet” mean?
• How to edit the ranking report data
• How to use IBP’s manual ranking checker
• Tips and tricks

Additional IBP tools

• Manage your PPC campaigns with IBP
• IBP’s Keyword Density Analyzer
• How to calculate the ROI (return-on-investment) of an ad
• Check the links on your website

Working with projects

• The Current Project panel
• The Edit Project window
• How to customize the reports
• How to schedule tasks

Tips for web agencies and SEO services

• Manage your clients with IBP
• Create custom reports for your clients
• Remove all references to IBP from the reports
• Translate IBP to your own language

How to convert visitors into buyers

• Accelerate your web pages
• Create trust
• Use the right words to increase your sales
• Optimize your order pages

Tips and tricks

• Google’s sandbox effect
• How to create a backup
• How to track PPC ads, banner ads and search engine listing

Download the free ebook on Proven Methods for Successful Search Engine Marketing here.